Ed Fraser

I am a qualified Level 7 ILM Executive Coach, ILM Certified Coach Supervisor and Accredited Financial Coach and have been fortunate to have worked across a variety of industries (from recruitment to teaching and now coaching). I have helped hundreds of people with their finances over the last few years and have been a VouchedFor Top Rated Financial Coach in 2023 and 2024 with a 4.9/5.0 rating.

In recent years, I have been working with people on improving their own Financial Wellbeing. I am passionate about supporting working parents who find managing household finances challenging or are planning to have children in the future.

Outside of the garden office you would find me running in circles after my dog or two young children, cycling around the country lanes of Berkshire or following my sporting passions of cricket and rugby.

Armed with financial knowledge and coaching skills, I’m here to help you gain confidence, clarity, and control over your finances

When I work with anyone, our conversations are focused on being person centred and finding out what are your goals, motivations and barriers. I explore the deep-rooted causes of any financial issues or desires, not the surface level symptoms. To do this, I build a safe space for each person where they feel they can talk openly about their finances, dreams and worries. I will ask questions that challenge thinking and provide opportunities to reflect on your own words and life. Importantly I ensure that each person feels like they have some clear goals to work towards and some concrete actions they will take forward that will help with their finances and financial plan.

Many of the benefits of this include:

⭐️ optimise your finances

⭐️ feel happier about your financial plans (i.e. maternity leave, childcare costs, house move, pensions, savings etc)

⭐️ have someone neutral in your corner to talk to about personal finances

⭐️ enjoy your life (in and outside of work)

⭐️ feel more in control

⭐️ find financial peace of mind

⭐️ gain some perspective

⭐️ create time focusing on finances

⭐️ sleep better

100+ hours coaching practice with diverse clients;

Academic and commercial background;

Ethical, confidential, person-centred coaching practice based on strong values of equality, diversity & representation;

Relationship & partnership development experience with a wide network of contacts;

Confident presentation and workshop facilitating skills;

Highly personable and persuasive communicator